Our “Meet the Expert” series introduces you to our team of experts around the world. This “behind the curtain” view will help you get to know who we are on a professional and personal level, and highlight how our colleagues work together on our higher purpose to improve patient health and safety throughout the complete product lifecycle.
Meet the Expert: Bram Lardée, Director, Product Lifecycle Management Located in: Leiden, Netherlands
Describe the biggest challenge facing our industry today.
Healthcare and its safety are being scrutinized daily in the public domain. So, we must give exhaustive support to our clients and the industry to continuously keep our knowledge scientifically sound and fact-based.
What is a current trend you’re seeing in the industry and how does it impact our clients and patients?
We are seeing a clear shift towards personalized medicines and checkup with biomarkers, which requires clear information transfers to both clients and patients.
What is one lesson you’ve learned in this industry that has most helped you?
Hold on to your goals while remaining flexible and realistic; keep your patience appropriately!
How do you support ProPharma Group’s mission and higher purpose of improving the health and safety of patients?
I ensure the development of safe medicinal products. I interact with a broad range of stakeholders and share my views on development of safe medicinal products, continuously keeping the interest of the end-user, the patient, in mind.
Tell us a little bit about yourself outside of work.
I am a sports-fan in general and like to go out cycling and hiking. Being outside in nature also brought me a huge appreciation for our earth. So, I am highly interested in initiatives to reduce our carbon footprint and try to contribute where possible.
What is unique about our culture at ProPharma Group?
While only just starting at ProPharma Group, I have already sensed the widespread expertise and willingness across our teams to share knowledge. This enables us to offer more comprehensive service solutions for our clients, living up to our mission and higher purpose as a company.
ProPharma Group has launched a “Meet the Expert” series to introduce you to our experts from around the world. This series will help you get to know who we are, and how our colleagues work to support...