September 10, 2025
FDA Launches Crackdown on Deceptive Drug Advertising
FDA’s new crackdown on deceptive drug advertising reshapes pharma marketing. Discover implications for sponsors, compliance strategies, and patient trust.
ProPharma’s Technology Enabled MI Expertise
In Medical information, we are integrating advanced technological tools such as AI to enhance the efficiency and quality of our services. Our approach is to embed the technologies in our workflow for patients and healthcare providers to reach us quicker and our team to provide the needed information promptly with a higher quality of service. AI can be part of our workflow from triaging, content search, response generation, quality control, and analytics.
We adopt the co-pilot concept where AI assists our MI specialists to be more efficient and MI specialists meticulously review AI’s work for accuracy, completeness, and compliance before delivering to patients and healthcare providers. This synergistic approach not only accelerates response times and improves service quality but also fosters a collaborative environment where human expertise and AI capabilities complement each other effectively. As we continue to evolve with technological advancements, we are committed in providing reliable medical information services.
AI Technology Use in Medical Information Services
Natural Language Processing (NLP)
As a contact center, NLP can be implemented throughout the MI workflow. Voice recognition can be used in incoming calls for faster triage compared to selecting menu options for patients, their caregivers, and healthcare providers. IVR messages or automatic responses can be recorded with an AI voice generator in seconds with over 50 languages and various voice options. Additionally, a voice generator is a great tool to leverage how to pronounce certain medical terminology or non-native language vocabulary.
Although we pride ourselves in our services with more than 35 native-speaking professional specialists, AI translation allows us to cover more languages and reach additional countries This enables us to extend access to medical information to smaller markets previously underserved. Non-native speakers can assist inquiries in other languages if unexpected volume increases are occurring in different regions. The combination of AI translation and voice generation, validated for accuracy and quality, can produce a verbal response by non-native or non-proficient speakers. This ensures the timely delivery of responses to patients and healthcare providers during periods of unusually high inquiry volume.
Experience the Future of Medical Information Services
Our technology-enabled approach ensures rapid, accurate, and high-quality responses for patients and healthcare providers. Partner with ProPharma and experience the synergy of AI and human expertise today.
Technology Enablement Experts
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Rajul Jain
President, Medical Information
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Emily Bevington
Associate Director, Global Innovation and Implementation
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Valerie Huh
Director, Global Innovation and Implementation
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Ana Ming
Senior Global Innovation and Implementation Manager
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ProPharma Appoints Marshall Florence, Former FDA Labeling Expert, as Vice Presid...
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January 31, 2025
ProPharma Recognized for AI Excellence at ECCCSA
ProPharma wins Silver at ECCCSA for AI innovation in Medical Information, enhancing efficiency and quality in delivering accurate medical information.
October 21, 2024
ProPharma Appoints Brian Tuttle as Chief Financial Officer
ProPharma appoints Brian Tuttle as CFO to drive financial strategy and accelerate global growth, leveraging his 20 years of life sciences industry experience.
