Know the Right Strategy to Successfully Bring Your Product to Market
When you are ready to begin marketing your product in the European Union (EU)/European Economic Area (EEA), it is critical to have an airtight strategy and plan in place to ensure your first steps are the right ones to achieve your product’s goals.
Planning and executing a product launch requires a thorough understanding of complex regulatory frameworks and multiple regulatory bodies. An effective launch strategy must factor in specific market needs, including multiple official languages across nations, and requires compliance with all EU and local regulatory requirements.
In addition to understanding how to launch your product, it is critical to understand where to launch. Registration through the centralized procedure may provide access to all 31 EEA countries, but the right strategy will help you determine which markets offer the greatest benefits for your product.
At ProPharma Group, our team of experts has unparalleled knowledge and expertise with product launches worldwide and can help you achieve optimal success in bringing your product to market.
Single-Source Provider for Every Aspect of Your Launch
Our experts have vast experience bringing an extensive range of products to market. We understand the challenges facing companies of all sizes and can guide you through every step of your product’s lifecycle, from creating a launch plan to executing launch activities.
Regardless of experience or connections with local affiliates in different countries, we can recommend the right strategy and assist with regulatory activities, including:
- Launch strategy and planning
- Write local/regional launch plans
- Execution of launch activities
- Regulatory project management
- Cross-functional support in nearby areas, including quality assurance, pharmacovigilance, and medical information
Our experts have a thorough understanding of all EU/EEA markets and local requirements, and have a long-standing, positive relationship with regulatory authorities. We understand expected timelines and can anticipate potential pitfalls that might cause delays. As your post-approval partner, we can assist you with your product launch, at every point in the process, to successfully bring your product to market.