Tech Meets Touch: Evaluating Empathy and AI in Medical Information Delivery

Artificial intelligence (AI) is a hot topic in Medical Information (MI), yet real-world evidence of its impact in regulated, human-led MI environments remains limited. This webinar explores how AI performs when integrated into the operations of an MI team. It presents findings from a comparative study assessing AI’s effect on response completeness, demographic data collection, call quality, and efficiency, while also examining its ability to deliver nuance and empathy in MI interactions.


You will hear practical, evidence-based insights into where AI adds measurable value, and where it falls short. The findings may challenge common assumptions. This session is essential for organizations navigating AI adoption in MI, offering clear guidance on how to leverage AI responsibly to improve performance, maintain compliance, and support MI specialists rather than replace them.

 
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Meet Our Speakers

  • Cassandre Asselin Bio Photo

    Cassandre Asselin

    Medical Information Supervisor

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Cassandre Asselin

Cassandre Asselin is a Medical Information Supervisor within the Americas at ProPharma, with experience spanning frontline, quality, and leadership roles in Medical Information. She holds a degree in Biology and began her career as a Medical Information Specialist, engaging directly with healthcare professionals and patients. She later transitioned into quality assurance, where she evaluated call performance and supported compliance with regulatory and industry standards.
 
In her current role, Cassandre is a leader within a dedicated Medical Information team and has been closely involved in the implementation of AI tools within MI operations. This experience provides her with direct, real-world insight into how AI impacts response quality, efficiency, and the day-to-day work of MI specialists. She is passionate about leveraging data-driven approaches to enhance performance while preserving the critical role of human expertise in patient-centered communication.