Webinar: Beyond the Buzz: Leveraging Community Management to Enhance Medical Information

About the Webinar

Patients, caregivers, and healthcare professionals are increasingly turning to social media, online communities, and digital channels to discuss treatments, share experiences, ask questions, and seek support. These conversations represent a valuable source of real-world insights that can complement traditional Medical Information channels and help organizations better understand evolving stakeholder needs.

In this webinar, we'll explore how community management services, social media monitoring, and social listening can work alongside Medical Information programs to identify emerging topics, understand patient and HCP perspectives, detect potential adverse events and product quality concerns, and uncover opportunities to improve engagement and support.

Attendees will gain practical insights into how these services can transform digital conversations into actionable intelligence.

What You'll Learn

How community management and social listening complement Medical Information services by capturing the voice of patients and healthcare professionals.
Best practices for identifying and escalating potential adverse events, product quality complaints, emerging medical information needs, and trending healthcare conversations.
How online conversations can uncover patient and healthcare professional questions, concerns, and information needs that may not reach traditional Medical Information channels

Unable to join? Register and you will receive the recording after the live session.

Meet the Speakers

Corie Riberdy

Associate Director, Medical Information & Contact Center Services

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Stephanie Pruett

Director, Medical Information

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Corie Riberdy

With more than 11 years at ProPharma, Corie has supported the growth and evolution of Medical Information and Contact Center Services through leadership roles spanning operations, client services, and program development. Corie currently oversees a diverse portfolio of services, including Medical Information, Customer Service, Patient Support Programs, Consumer Care, Adverse Event and Product Complaint Follow-Up, and Social Media Monitoring.

Prior to joining ProPharma, Corie spent 11 years in the veterinary field, gaining experience in clinical care, diagnostics, pharmacy, surgery, and patient care. This foundation fostered a strong analytical mindset and a practical approach to problem-solving that continues to guide Corie's work today. Throughout Corie's career, a passion for innovation, continuous improvement, and service excellence has driven the development of scalable programs and operational solutions that support pharmaceutical and biotechnology organizations. By partnering closely with clients and cross-functional teams, Corie helps transform complex challenges into effective, patient-centered solutions that enhance the customer experience, improve operational performance, and deliver meaningful business value.

Stephanie Pruett

With 11 years of experience in the pharmaceutical industry, Stephanie specializes in Medical Information strategy, cross-functional collaboration, and process optimization. Currently serving as a Director of Medical Information at ProPharma, she leads a diverse team of pharmacists, nurses, and life science professionals, providing expert Medical Information support to pharmaceutical clients. Stephanie is known for her meticulous attention to detail and strong project management capabilities, consistently ensuring smooth communication and high-quality project execution.

Driven by a passion for innovation, Stephanie is eager to contribute to the development of cutting-edge Medical Information solutions, ensuring optimal support for healthcare professionals and patients alike. Stephanie has a strong background in developing patient-centric solutions that ensure patients have access to accurate, timely information, empowering them to make informed decisions about their care. Stephanie’s dedication to advancing healthcare outcomes and fostering innovation reflects her commitment to delivering impactful results within the pharmaceutical industry.