MICC Overflow Solution Was Successfully Deployed and Preserved Customer Satisfaction
A routine safety letter to HCPs was misinterpreted by recipients, causing a “recall-like” crisis event for a multinational pharmaceutical client.
When a routine safety letter to healthcare professionals (HCPs) was misinterpreted by recipients, the outcome was a “recall-like” crisis event for our multinational pharmaceutical client. Consequently, the client’s primary Medical Information Call Center was unable to handle the rapid influx of product inquiries.
Learn how our team of experts rapidly implemented a global MICC solution to support a large, multinational pharmaceutical client with a product crisis event.